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Social Media Activism: How a Hashtag Launched a Movement

Post by Jason Papallo, NCCJ E-Communications and Marketing Specialist

Recently, documentary filmmaker Sabrina Schmidt Gordon discussed the origin of the hashtag #BlackLivesMatter with its creators Patrisse Khan-Cullors, Alicia Garza and Opal Tomet. During their conversation, they covered social justice issues and how social media is now factoring in, as well as their vision for Black lives. The video was recently released by EmergingUS.

“People were tweeting us like, hey, didn’t ya’ll create Black Lives Matter? And then all of a sudden, it’s like the Black Lives Matter Movement and none of us are actually there to tell the story of Black Lives Matter,” said Khan-Cullors during the conversation.

For more, watch the video below.


About the National Conference for Community and Justice

            Formed 1927, NCCJ is a nonprofit human relations organization that promotes inclusion and acceptance by providing education and advocacy while building communities that are respectful and just for all. Celebrating the diversity of races, religions, cultures, genders, abilities, and sexual orientations.

The opinions and information expressed through News Views posts are solely those of the individual authors and not representative of NCCJ’s overall stance on related issues unless specified. Any information presented as fact could entail inaccuracies or be incomplete. We encourage open discussion through our blog, and welcome respectful responses from everyone.​

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Fri, 7 August 2020